Herbal Product Marketing Claims & Strategies: Pitfalls to Avoid and Best Practices

This session examines current enforcement trends, including FDA warning letters and legal actions, and provides practical guidance for herbal supplement businesses and practitioners on how to minimize regulatory risk while maintaining truthful and non-misleading communications.

Attendees will learn how to identify high-risk language and develop safer messaging alternatives. We’ll also cover digital marketing dos and don’ts, offering best practices for content such as blog posts, social media updates, product reviews, and influencer partnerships.