How to engineer premium experiences in functional beverages

The functional beverage market is valued at over $147 billion globally. But with this expansion comes heightened scrutiny, complex formulation challenges, and evolving consumer expectations. As brands navigate class-action litigation targeting "zero sugar" and "sugar-free" claims on products containing allulose and other alternative sweeteners, the need for scientifically sound, legally compliant, and consumer-preferred formulations has never been more critical.

In this comprehensive webinar, a distinguished panel of industry experts will examine the formulation science behind functional beverages, addressing the technical and regulatory complexities that define success in 2026 and beyond. From mastering flavor and mouthfeel solutions for bitter functional ingredients like caffeine, ashwagandha, and adaptogens, to navigating the legal landscape of sugar and fiber claims, this session delivers actionable insights for formulators, product developers, regulatory professionals, and brand leaders.