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Podcast, Interview


Jan 19, 2022

Thought Leadership and Compliance

Move The Stairs Podcast

Here's what we discuss:

  • FDA's position of Hemp CBD.

  • Why following enforcement trends is important for marketers.

  • Reasons to clean up old social media posts.

  • Step by step process in becoming a thought leader such as "What problem am I having and how can I be extremely helpful to others in helping to solve this?"

  • Why being a thought leader can help companies react appropriately in a crisis or with important news. One great example is how to talk about the recent CBD study without making a product COVID claim.

  • Press release benefits and best practices.

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