Presentation

Friday

Oct 7, 2022

What Can Marketers Learn From FDA/FTC Action?

Lucky Leaf Expo, Jackson, MI

In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don'ts of digital marketing such as best practices for blog posts.