Creating a new product is fraught with challenges. From determining which market you want to target, to formulating the product for maximum safety and efficacy, to determining ingredient ratios and more, bringing new products to market is a resource-intensive process. However, if you’ve done your research, you’ve likely identified a profitable gap in the market for your product, which, ultimately, will justify all of the R&D investment spent on this new product.

But how can you ensure that you end up with a high-quality product that consumers will love? How can you ensure product-market fit, product efficacy and a timely production process—all without being overwhelmed by your many choices, and all while ensuring regulatory compliance? Nutrition Industry Executive (NIE) has convened a panel of experts to give their insights into creating new products and bringing them to market.