Ingredient benefit discussions can be marketing claims

Use caution when discussing ingredient benefits on a commercial webpage

Ingredient benefit discussions can be marketing claims

Ingredient descriptions are considered marketing claims when used to sell a product.


Today's #WarningLetterWednesday highlights this common marketing mistake. This is an example of a well-intentioned writer and webpage designer not understanding the nuances of dietary supplement marketing. If the company would have separated the ingredient benefits discussion from the product page, removed high-risk words such as infection, and noted this education is not intended to sell products, they would not have received a warning letter in my opinion.


From Warning Letter:

"Copper product page: Infections: A lack of copper in the diet may lower the body’s immune system. Normal intakes may help to reduce the risk of infection.”


Full warning letter here.

Get Warning Letter Wednesday in your Inbox