Ingredient benefit discussions can be marketing claims

Use caution when discussing ingredient benefits on a commercial webpage

Ingredient benefit discussions can be marketing claims

Ingredient descriptions are considered marketing claims when used to sell a product.

Today's #WarningLetterWednesday highlights this common marketing mistake. This is an example of a well-intentioned writer and webpage designer not understanding the nuances of dietary supplement marketing. If the company would have separated the ingredient benefits discussion from the product page, removed high-risk words such as infection, and noted this education is not intended to sell products, they would not have received a warning letter in my opinion.

From Warning Letter:

"Copper product page: Infections: A lack of copper in the diet may lower the body’s immune system. Normal intakes may help to reduce the risk of infection.”

Full warning letter here.

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