Using words such as “inflammation” increase warning letter chances
Replace “high risk” words with lower risk alternatives
High risk words should be avoided in all forms of marketing. The words "inflammation" or "anti-inflammatory" is being referenced in many warning letters.
Read full warning letter here.
If truthful and not misleading replacing "inflammation" with words such as discomfort, soothe, support-comfort, body-resilience can help convey a marketing message in a lower risk manner.