Using words such as “inflammation” increase warning letter chances

Replace “high risk” words with lower risk alternatives

Using words such as “inflammation” increase warning letter chances

#WarningLetterWednesday
High risk words should be avoided in all forms of marketing. The words "inflammation" or "anti-inflammatory" is being referenced in many warning letters.

Read full warning letter here.

If truthful and not misleading replacing "inflammation" with words such as discomfort, soothe, support-comfort, body-resilience can help convey a marketing message in a lower risk manner.

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