About Asa Waldstein

Community, Compliance, Natural Health

Founder & Principal of Supplement Advisory Group, dedicated to providing regulatory and marketing risk analysis to the supplement and hemp industries.


I love educating and supporting a community approach to compliance best practice development and lower risk marketing strategies, which often change based  FDA/FTC on enforcement trends. I routinely speak at conferences on natural health protocols, industry compliance, and the nuances of marketing products effectively in the digital era.


I'm a Certified Clinical Herbalist (CCH) with 20 years of experience developing and deploying organizational strategies across divisions in the dietary supplement industry.

I've developed, manufactured, and marketed hundreds of dietary supplement products and have helped oversee three FDA GMP audits with no 483's. 

Former C-level executive integral in retooling operations, manufacturing, and QA to greatly improve order efficiency, fulfillment time, out of stocks, and excessive labor KPI's while supporting the company during brisk revenue growth stage.

Current Chair of American Herbal Products Association's (AHPA) dynamic Cannabis Committee and former board member. These affiliations allow me to continue to help drive hemp and dietary supplement regulations and compliance forward during this important time in the industry.

Founder and host of the Supplement and CBD Regulatory Education Series.

My herbalism research focuses on herbal therapeutics and identifying and ethically wildcrafting medicinal plants, skills now used when formulating, ordering, and approving ingredients.  When not at work I can be found wandering the Rocky Mountains wildcrafting medicinal herbs with my family, snowboarding, or traveling to remote jungles and beaches in search of bizarre wildlife and serene bliss.  




Lisa Mahoney

Director, B2B Sales at Anthology Brands / Pure Hemp Botanicals

I have worked closely with Asa and am always impressed by his vast experience in this field. Whether you need advice on supplements with cannabinoids, or any other kind of supplements and ingredients, he will help you navigate FDA and state requirements fast. Save yourself the brain damage of trying to figure the rules out yourself and use Asa as a consultant. You'll end up saving money as well as your valuable time.

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