< Back Webinar Wednesday Oct 12, 2022 10 Herbal Product Marketing Tips & Pitfalls to Avoid with Asa Waldstein Herb Rally LIVE WEBINAR HOSTED ON ZOOM Asa Waldstein reviews common marketing pitfalls to avoid, such as social media engagement, hashtags, reposting, product reviews, citing studies, and blogs. He will provide practical information on implementing lower-risk marketing strategies without impacting sales. This is a town hall and presentation format so please bring your questions. This online event is LIVE and FREE. Register Previous Next

Use caution with Made in USA claims < Back FTC Letters to Amazon, Walmart & Other Sellers Use caution with Made in USA claims Four years of Warning Letter Wednesday posts! I am so grateful for your support! When I started writing this post, I had no idea it would turn into this! I’ve made so many friends, colleagues, and business connections because of this. I’ve also learned so much, as it allows me the time each week to dig into the nuances of enforcement trends, which I love! Made in the USA (MUSA) claims are top of mind for FTC. They recently sent four warning letters to companies alleging noncompliant MUSA product claims. Amazon and Walmart also received notification letters (not warning letters) that companies on their platform are making unqualified MUSA statements. In the letter, they reference products making claims like “Made in the USA” or “100% USA Made, “even though the third-party seller is based outside the United States or the product listing describes the item as “imported.” Key takeaways: If you sell on Amazon or Walmart, it is a good time to review your listings to ensure there are no unqualified MUSA claims in text, images, or videos, as they will likely be flagged and delisted. In the past, it seems these platforms didn’t worry too much about this, but now, with the FTC’s attention, I expect tighter scrutiny. An upcoming Apex Compliance feature will scan all of a company’s Amazon storefront product pages in one click for any specific words, such as “Made in the USA,” and then surface issues. I am so excited about this new feature! FTC also references claims made on company websites and social media, and Apex Compliance is already great at finding issues on many of these platforms! “Manufactured in USA” may be considered the same as “Made in the USA.” One warning letter references “high quality America [sic] manufactured products.” FTC also referenced “We use only the highest American-made construction,” “handcrafted in USA,” and “American Made.” Hashtags count. One warning letter referenced the hashtag # MadeinUSA. Noncompliance can be expensive. Here are some of the enforcement “teeth” FTC can use. “Issuance of civil investigative demands (administrative subpoenas), the filing of a federal lawsuit, a permanent injunction, and the imposition of civil penalties of up to $53,088 per violation.” Read the FTC’s press release , which links to the warning letters. This also includes information on how to meet the “all or virtually all” MUSA standard. DATE ORIGINALLY POSTED: 7/30/25 Disclaimer: The educational information provided here is for informational purposes only. Contact an attorney for specific legal advice. Rule #1 in compliance is to ensure marketing is truthful and not misleading. Previous Next Get Warning Letter Wednesday in your Inbox Sign-Up Now!

< Back Interview, Online Tuesday Nov 23, 2021 Practitioner v Product Claims NuHerbs Asa Waldstein and Wilson Lau explore the differences between claims that practitioners can make within their scope of practice versus ones they can make as herbal product marketers. How to be mindful of where you are making claims and in what capacity you are making such claims. Asa shares tips on how to create compliant claims and how to turn high-risk claims into low-risk claims. Asa brings a unique viewpoint being both a clinical herbalist and a seasoned veteran of the dietary supplement industry. Asa writes a weekly #WarningLetterWednesday post where recent enforcement trends are reviewed. Here is a post where practitioner education crosses the line into marketing claims. Watch Previous Next

< Back Podcast, Interview Wednesday Jan 19, 2022 Thought Leadership and Compliance Move The Stairs Podcast Here's what we discuss: FDA's position of Hemp CBD. Why following enforcement trends is important for marketers. Reasons to clean up old social media posts. Step by step process in becoming a thought leader such as "What problem am I having and how can I be extremely helpful to others in helping to solve this?" Why being a thought leader can help companies react appropriately in a crisis or with important news. One great example is how to talk about the recent CBD study without making a product COVID claim. Press release benefits and best practices. Listen Previous Next

< Back In-Person, Presentation Friday Sep 5, 2025 Marketing Compliance & Best Practices For Natural Product Marketers: An exploration into enforcement trends and technology solutions SENPA Natural Industry Alliance SOHO Expo Orlando, FL SOHO EXPO is a Natural Products Industry Trade Show and Convention produced since 1971 by SENPA a non-profit Trade Association with proceeds from the show staying within the industry. SOHO EXPO offers the right mix of the natural products industry, and is located at the beautiful Gaylord Palms Resort and Convention Center in Orlando, FL. Join Asa Waldstein for an interactive deep dive into the evolving world of marketing compliance for natural product marketers. This session explores enforcement trends, such as FDA warning letters and litigation, to help inform compliant and effective marketing. This presentation provides actionable insights and pitfalls to avoid for independent retailers or brands of all sizes. Attendees are encouraged to bring their questions to this discussion. Learn more and register Previous Next

< Back Online Tuesday Dec 10, 2024 Navigating GLP-1 Regulatory Compliance: Marketing Best Practices in the Supplement Industry Naturally Informed Active Aging Event This presentation will delve into the current marketing landscape surrounding GLP-1 in the U.S. supplement industry. Asa will look at biomarker enforcement, such as LDLs, to gain insights into marketing best practices, focusing on compliant strategies and pitfalls to avoid when promoting GLP-1-related products. Learn More and Register Previous Next