Warning Letter Review: What went wrong & how to avoid

This warning letter is a great teaching case. Learning how to read enforcement trends can protect your company.

Here are some of the things I will review. See my comments in red below.

*Reasons to clean up old social media posts *Hashtags are claims *Don't market to kids *Don't use the words Coronavirus/COVID (see video here) *Blogs count as claims *Enforcement trends: videos and socials cited in most letters *Implying symptomatic relief for COVID symptoms is bad

From Warning Letter:
Your blog post titled,BACK TO SCHOOL: NEW KIDS AND TEEN IMMUNE PAKS” at displays images of your products “Dr. Hotze’s Kids Immune Pak,” “Dr. Hotze’s Teen Immune Pak,” and “Dr. Hotze’s Immune Pak with Vitamins A, B, C, D, Zinc and Probiotics” and include